BRAND AMBASSADOR.

AUGUSTO FARFUS BECOMES BRAND AMBASSADOR OF COBLOR®

With great pleasure, we would like to announce today our first official brand ambassador. As a still young company, it is a great honor for us to enter into a strong partnership with the well known racing driver Augusto Farfus. Farfus is known as the Nürburgring record holder and set an impressive track record of 8:08.421 minutes on this legendary track in 2022. 

Augusto Farfus is one of the most successful racing drivers of his generation and he is not only the track record holder, but he wins also the 24 Hours of Daytona, the 24 Hours Race at the Nürburgring, and the 24 Hours Race of Dubai, among others. In addition, he has been a factory driver for BMW for 17 years and has achieved numerous successes on the world’s racing circuits throughout his career.

With his outstanding racing career and his commitment to motorsport, Farfus is the ideal ambassador for our brand. His pursuit of perfection, precision and his emotional connection to the asphalt are perfectly reflected in our products. 

We are the first watch brand in the world to produce watches made of historical racetrack asphalt. Our first model, the NÜRBURGRING ASPHALT 1, incorporates over 95 years of motorsport history inside the watch. There is no more motorsport in a watch. To achieve this innovation, we worked with the renowned manufacturer Concepto from the Swiss watchmaking city of La Chaux-de-Fonds, which is active for the most famous watch brands in the world.

The combination of original motorsport history and Swiss watchmaking is unique, and we are proud to have combined these two worlds and developed an incomparable product. With Augusto Farfus as our brand ambassador, we will further strengthen our position as an innovative brand of mechanical motorsport watches. 

---