When you have an idea, the uniqueness is not in the idea itself, but in realizing it with people who believe in you and the idea.
Nikolaos Radis, Founder
It all started on January 25, 2020, when our founder Nikolaos Radis had an idea that changed his life. His great passion for design, Swiss watchmaking and motorsports came together in an extraordinary idea – to integrate racetrack asphalt into high-quality, mechanical wristwatches.
The idea of wearing a real piece of historic asphalt on his wrist fascinated him. Extensive research revealed that this idea is unique in the world. This is where our path begins.
For almost two years we have been working day and night to bring this idea to life together. We are designers, marketing specialists, asphalt experts and Swiss watchmakers. We combine our know-how for a common goal – to inspire people, to revive moments, and to preserve memories. COBLOR wants to give asphalt a new face.
COBLOR is based in Stuttgart, the birthplace of the automobile. The watches are 100% made in La Chaux-de-Fonds, which is considered the most historic city of the Swiss watch industry. What connects these two places is not only our idea, but also the perfect infrastructure through the numerous asphalt roads that lead us to each other.
COBLOR. THE COBBLED WATCH.
COBLOR means “The cobbled watch”. COBBLESTONES were used to laboriously build stone by stone the cobblestone paved roads around the globe. Then followed the asphalt roads. Even today, the word COBBLING is used when asphalting the road.
Cobblestone in American English (ˈkɑbəlˌstoʊn) SUBSTANTIVE …a rounded stone larger than a pebble and smaller than a boulder, formerly commonly used for paving roads.
In search of the second syllable in our name, we went a little further south. To Italy. It was our great desire to consolidate in the company name a reference to the watch. “L’OROLOGIO” means “WATCH” in Italian. The name COBLOR was born.